SilverStone International has set up offices in Johannesburg and Capetown to work with South Africa's local football association and organizing committee to prepare country's economy and ensure the success of the 2010 World Cup, the world's greatest sports spectacular.

President/CEO Nichelle Gainey is SSI's principal contact in the company's efforts to secure necessary businesses support, particularly from the United States, to ensure the event's success.

SSI team members are also developing strategies in advance of the world event in areas such as job creation, health training, and globalization of the state's economy through the implementation and operation of comprehensive economic programs, all to increase international business assistance, trade expansion and foreign investments to South Africa.